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Oracle 1z1-477 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Integration: Interact Connect | - Data Gateway Setup - Contact Event Data Exports - Connect Jobs Configuration |
| Topic 2: Partner Integrations | - Responsys Integration with Technology Partners |
| Topic 3: Programs | - Program Analysis and Testing - Program Design and Publishing |
| Topic 4: Multi-Channel Campaigns | - SMS Campaigns - Rapid Retargeter Display Campaigns |
| Topic 5: Responsys Data Model | - Contact Lists, Supplemental Tables, Profile Extension Tables - Filters, Segment Groups, Seed Groups |
| Topic 6: Initial Configuration / Deliverability | - Bounce Processing and Spam Handling - IP Warm-Up and Suppression Settings - Domain Branding and Delegation - Conversion Tracking and Subscription Management |
| Topic 7: Campaigns / Forms | - Forms Management - Personalization and Dynamic Content - Campaign Setup and Testing |
| Topic 8: Creating and Managing Content | - HTML Code and Responsive Design - Document and Email Creation |
| Topic 9: Reporting | - Standard Reports and Dashboards - Custom Reports with Measures and Dimensions |
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