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CMA Category-Manager Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Category Health and Assessment | - Category Performance Evaluation
|
| Topic 2: Retail Economics and Supply Chain | - Business Operations
|
| Topic 3: Assortment and Space Management | - Retail Optimization
|
| Topic 4: Fact-Based Selling and Storytelling | - Communication and Insights
|
| Topic 5: Shopper and POS Data Analytics | - Building Data Competency
|
| Topic 6: Pricing and Promotion Analytics | - Commercial Strategy
|
CMA Certified Professional Category Manager (CPCM) Sample Questions:
Question 1
How does reducing the SKU count impact labor and operating expenses (OPEX)?
A. It has no impact on labor or operating expenses
B. It simplifies ordering, receiving, stocking, and inventory management, lowering labor and OPEX
C. It increases the complexity of inventory management, raising labor costs.
D. It primarily increases customer satisfaction without affecting labor or OPEX.
Question 2
Which of the following methods is used to collect Shopper Data at the point of sale?
A. Analyzing online search queries
B. Tracking mobile devices in households
C. Scanning items at checkout typically tied to Household Loyalty Cards
D. Shipping products from manufacturers
Question 3
Which factor primarily influences how much room is available for a retail assortment?
A. The number of shoppers that purchase the category.
B. Days of supply and case pack requirements.
C. The number of SKUs in the product mix.
D. Shopper preferences and trends.
Question 4
What is Brand A's Item Share based on the information below?
* Brand A has 32 items
* Brand B has 15 items
* Total Category has 108 items
A. 29.6
B. 13.9
C. 15.7
D. 46.8
Question 5
Which feature of Excel's Data Analysis Toolpak is used to forecast sales based on variables like price, promotion, or seasonality?
A. Regression analysis
B. Moving averages
C. K-Means clustering
D. Exponential smoothing
Solutions:
| Question 1 Answer: B | Question 2 Answer: C | Question 3 Answer: B | Question 4 Answer: A | Question 5 Answer: A |
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