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PDMA NPDP Exam Syllabus Topics:

PDMA Product Development Professional (NPDP) Certification Sample Questions:

1. In a bubble chart Pearls are the potential stars because they have a high potential payoff, but a low likelihood of success.

A) True
B) False

2. According to the results of 1997 PDMA study that evaluated the use of market research tools in new product development, based upon 383 projects, which of the following was the most essential and used tool?

A) Focus panels
B) Market testing
C) Survey research, sampling and statistics
D) Customer site visits

3. A product manager reviewed technical publications, electronic databases, and websites prior to deisgning a research project that directly contacts prospective customers. This review of already-published materials is an example of:

A) Portfolio management
B) Voice of the customer
C) Market testing
D) Secondary market research

4. You need to estimate the sales potential of a new product to determine its overall financial feasibility. Your sales manager estimates there is a 40% chance of achieving sales of 500.000 units and a 60% chance of selling 1.000.000 units. What sales potential would you use in your feasibility analysis?

A) 900.000 units
B) 700.000 units
C) 800.000 units
D) 600.000 units

5. In the BCG Growh-State matrix cash-cow is defined as a product with high market share but low growth potential. What strategy should company adopt for this type of product?

A) Take as much profit from the product as possible
B) Carry out a detailed analysis of the product, the competitors, and the market, leading to clear strategy for the future of the product
C) Make significaant investment in product improvements
D) Sell the product while it is still making money

Solutions: