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GCCC Strategic Communication Management Professional Sample Questions:

1. Which step should come FIRST when developing a communication strategy?

A) An analysis of the business environment and the needs of the organization
B) Determining the goals and objectives of the communication strategy
C) Planning the measurement approach to demonstrate impact
D) Identifying the key messages to communicate to audiences

2. A communication manager is planning to lead a communication project team that needs to achieve fast results. Before initiating the project, in what area should the communication manager seek out the input of project stakeholders?

A) Communication tactics
B) Communication strategy
C) Planning process
D) Business objective

3. Which of the following competencies should a communication professional, engaged in strategic communication management, develop FIRST to ensure they add value to an organization?

A) Strategic advisory skills
B) Change communication
C) Leadership development
D) Business and financial acumen

4. Personal protective equipment (PPE) supply is a sensitive topic during a pandemic. A communication consultant at a local hospital receives a call from a reporter asking about PPE supply. An internal hospital email was forwarded to the reporter stating the hospital only has a five-day supply of PPE, but more PPE supply is due to arrive at the central warehouse within four days. The email also mentions that an expedited delivery process is in place. The reporter wants to know if the hospital will run out of PPE. How should the communication consultant respond to the reporter?

A) Ask the reporter to call back in five days as there will be more information about the PPE supply at that time.
B) Confirm the current five-day supply of PPE, provide details about the expedited shipping process from the warehouse, and schedule a follow-up call.
C) Confirm the current five-day supply and state that hospital management is not at all worried about getting more supply.
D) Tell the reporter "no comment" because the internal hospital email should not have been leaked to the reporter.

5. Which is a PRIMARY reason a senior leader should support internal social media as an employee engagement tool?

A) It will provide a location for employee profiles.
B) It will be a place to share company information.
C) It offers an online marketplace.
D) It builds connections and fosters collaboration.

Solutions: