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Adobe AD0-E560 Exam Syllabus Topics:

Adobe Marketo Engage Architect Master Sample Questions:

1. A client wants to measure ROI for a webinar campaign.
What should be implemented?

A) Leverage a single-touch attribution model
B) Create static lists for webinar attendees
C) Use Program Tags for attribution
D) Evaluate only engagement stream performance

2. Which type of integration is best suited for syncing real-time sales updates with Marketo?

A) Manual updates
B) Batch processing
C) API-based integration
D) CSV uploads

3. A company has a lead form and wants to enrich their database immediately after a form is filled out. They have a subscription with a third-party enrichment service, which provides data that helps the company with better personalization and targeting.
What is the best integration method to collect this data from a third-party platform?

A) Use Marketo's native enrichment feature to integrate the third-party platform
B) Integrate with a CRM to enrich the data
C) Create an API to sync the data
D) Create a webhook to request the information

4. What is a key feature for improving Marketo instance management?

A) Automating all campaigns
B) Reducing the number of user roles
C) Consolidating global and regional teams
D) Enforcing role-based access controls

5. A marketing team wants to modify their sales process to add an extra step where CRM-based operators will qualify leads before passing them to field sales agents. The marketing team needs guidance since this is a new function for them, but they cannot spend much time updating Marketo since SDR reps are being hired in two weeks.
Which step is essential before this change goes into effect?

A) Create a new lead scoring model before hiring SDR reps
B) Check existing nurture programs, and advise the business of overlapping areas between SDR involvement and automated nurtures
C) Check that the database size will still be compliant with the expected volume of new leads that the SDRs will manage
D) Review the existing lead segmentation and lead routing automations, and edit them so alerts will be sent to SDRs instead of sales managers

Solutions: