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Facebook 600-101 Exam Syllabus Topics:

Facebook Certified Community Manager Sample Questions:

1. A parenting support group of deeply connected people has started growing quickly. The leadership team receives several reports that the group is now too big and discussions frequently stray from the intended topic. To continue to develop the tight bonds the community previously cultivated and to address the concerns of long-standing members, the community manager needs to create new groups that focus on specific topics.
In which two ways can the community manager establish these topically focused groups? (Choose 2)

A) Join similar groups to see what they are discussing and create groups related to those topic
B) Create a poll to ask members what interests them and what they want these new groups to focus on
C) Launch a few groups, announce them in the current one and begin to create content for those new groups
D) Analyze the most popular posts for the last six months and create groups based on those post topics

2. A community manager is launching a campaign for Earth Day. The goal is to generate a higher rate of engagement from people outside of the community by inviting an influencer to go live on a Facebook Page.
Which metric should be used to determine if the goal is met?

A) Engagements generated from shares
B) Engagements based on new followers
C) Likes on the video
D) Views on the video

3. A community manager of a tech startup wants to develop new customer acquisition channels. The startup has a Facebook Page and an Instagram account with a combined reach of 80,000.
The chief marketing officer of the startup directs the community manager to research how to launch a podcast. The startup has not previously used podcasts.
Which first step should the community manager take?

A) Analyze the best-performing content across the current social media presence for potential reuse in the podcast.
B) Research and purchase the appropriate tech equipment to record podcasts, and submit expenses to their manager.
C) Launch the podcast at the earliest possible time, and promote it exclusively on the Facebook Page.
D) Research all existing podcasts in the industry and find content that has not been produced previously

4. An Instagram influencer from Switzerland uses a unique region-specific content approach. A community manager is helping the influencer expand into a neighboring country, Austria. The primary goal is to be the number one information source in the region.
Which two actions should the community manager take to support the goal? (Choose 2)

A) Ask community members to send profiles in Austria to follow
B) Adapt the local dialect and reuse highly successful content
C) Run targeted ads to lookalike audiences in Austria
D) Measure the audience of Austrian followers on existing platforms

5. A hair care brand is launching a new product line for men. Its existing Instagram community consists primarily of women. The community manager wants to market to male followers and build an integrated strategy for both men and women.
What should the community manager do to meet this goal?

A) Create a social media account for the new product
B) Create targeted posts and ensure the content and tone are inclusive
C) Tag influencers to share the content and campaign hashtag
D) Change content strategy to target male followers during launch

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