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Salesforce EEB101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Segmentation | - Audience Segmentation
|
| Topic 2: Sending | - Email Delivery
|
| Topic 3: Testing and Validation | - Quality Assurance
|
| Topic 4: Templates and Email Creation | - Email Development
|
| Topic 5: Content | - Content Builder
|
| Topic 6: Analysis and Reporting | - Performance Measurement
|
| Topic 7: Automation | - Marketing Automation
|
| Topic 8: Data | - Subscriber Data Management
|
Salesforce Email Essentials (EEB101) Sample Questions:
Question 1
Which strategy will improve email deliverability? (Choose 3)
A. Encourage subscribers to add the company's sending domain to their address books
B. Ensure the spam complaint rate is between 1% and 3%
C. Authenticate email to distinguish it from spammers
D. Purchase lists from companies that guarantee users have opted in
E. Purge old or inactive email addresses
Question 2
A customer wants to grow the number of subscribers in the account.
Which two methods should the customer employ to acquire new subscribers? (Choose two.)
A. Create an SMS campaign allowing customers to sign up for email.
B. Preselect email opt-in check boxes at online checkout.
C. Add a "Sign Me Up" form to the homepage.
D. Use a list of email addresses purchased from online vendors.
Question 3
A client leverages transactional messages to send ad-hoc order confirmations. Which type of message is most suitable in this situation?
A. Guided Send
B. User Initiated Email
C. Test Send
D. Triggered Email
Question 4
A marketing team is using the Import Activity to import a csv file into a data extension. The file location is the system default File Location: Enhanced FTP. The import has failed and the error is "File Not Found." Which two steps should resolve the issue? Choose 2 answers
A. Ensure the file to be imported is in the Import Folder on the Enhanced FTP.
B. Use the Import Wizard to point to rename the file on the FTP.
C. Change the file format from "comma separated value" to "tab delimited."
D. Ensure the name of the file in the Import Activity matches the file name on the FTP.
Question 5
Why should a marketer ensure that field lengths are accurate when creating a data extension? (Choose 2)
A. To ensure data integrity
B. To save the data extension
C. To determine the correct data type
D. To optimize import process speed
Solutions:
| Question 1 Answer: A,C,E | Question 2 Answer: A,C | Question 3 Answer: D | Question 4 Answer: A,D | Question 5 Answer: A,D |








