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Google adwords-reporting Exam Syllabus Topics:

Google Reporting and Analysis Exam Practice Test Sample Questions:

1. When you begin to work with the Google Website Optimizer there are two essential pages you need to identify. What are the two pages?

A) Test page and live page
B) Test page and conversion page
C) Landing page and conversion page
D) Landing page and conversion page

2. Shelly is configuring conversion tracking for her website business. Each sell on her site is worth $35. If she wants to link the $35 sale to conversion, what field must she complete when she creates a new action?

A) Revenue for conversion field
B) View-through conversion search de-duplication value
C) Page security level
D) View-through conversion window value

3. You are a consultant who manages Google Analytics for several clients' websites. One of your clients has been reading about Google Analytics and would like to access their Google Analytics report directly. You currently have Google Analytics configured to review multiple websites through your account and you do not want your client to see the other account's reports. How can you configure Google Analytics so that the client can see only their report in Google Analytics?

A) You will need to create a separate Google Analytics account for your client and then link their account to the Google Analytics code.
B) You will need to create a new profile for the user to access their report only.
C) You can create a new user with the access type "view reports only" for your client.
D) You can add a new user with the access type "view reports only" and then designate the website profile the new user can view.

4. Frankie is interested in using the Google Website Optimizer on her site. She has configured her site with three different new landing pages and is ready to use the Google Website Optimizer. Considering that Frankie has three landing pages to review, which type of Website Optimizer test should she use?

A) A/B test
B) B/A test
C) Multi-variation test
D) Multivariate test

5. How is an ad's Clickthrough rate calculated?

A) It's the number of clicks an ad receives divided by the number of impressions.
B) It's the number of clicks an ad receives divided by the cost of each click.
C) It's the total number of clicks an ad receives from the Google Content Network.
D) It's the number of clicks an ad receives from anywhere in the Google Search or Google Content Network.

Solutions: