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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

1. What is the prerequisite to create advertising studio audience:

A) Create advertising/business account on the required and network and setup the ad account integration in MC
B) There is no prerequisite as all setup is done.
C) Set user opt in data.

2. You are using replace inbox message feature. But your audience has changed and some of the contacts who received the first message do not exist. What would happen?

A) inbox message Is replaced for users who read the first message.
B) the inbox message is replaced for all user.
C) Inbox message is replaced for existing usef s and deleted for users who do not eixist.
D) the inbox message is replaced only for users who do not exist:

3. How does real time interaction management (RTM) in IS help marketer to provide personalized content to user, Select multiple

A) Orchestration
B) Data aggregation
C) Unified customer profile

4. Which three statements are true for MC Behavioral Triggers?

A) Behavioral Triggers require a catalog of assets
B) Behavioral Triggers can be triggered from interactions with both Content and Products
C) Behavioral Triggers are not editable
D) Behavioral Triggers are mandatory for Commerce Cloud integrations.
E) Collect tracking code is necessary to use Behavioral Triggers

5. What is true about Einstein Engagement Scoring (EES)?

A) EES can import historical purchase data to drive conversion predications
B) EES analyzes all send data from Marketing Cloud
C) EES takes into account custom unsubscribe handling
D) EES requires Collect Code Tracking forweb conversion predictions

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