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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. An insurance company has launched a new campaign to targetIndividuals between 64 and 65 that are not yet enrolled and are opted into email. All subscriber data is stored in one data extension.
How should the marketer use low-code to create this segment?

A) Write a query to create a filtered data extension.
B) Filter the.csv file before import.
C) Create a data filter on the data extension.

2. A marketer needs to send emails to all 20 members of the creative team for proofing as a part of an email campaign.
Which Preview $ Test Content Personalization optionshould be used?

A) Based on Preview
B) Based on Subscriber Preview List or Data Extension
C) Based on Recipient test Data Extension

3. Northern TrailOutfitters (NTO) stores sales representative information in a data extension. NTO wants to personalize the From Name in emails with the targeted customer's specific representative.
Which functionalities accomplish the requested configuration?

A) Sender Profile and AMP script Lookup
B) DeliveryProfile and AMP script Lookup
C) Send Classification and Subscriber Attributes

4. A customer requested Northern Trail Outfitters NOT record any clicks or opens performed by them.
What should be configured to ensure compliance with this request?

A) DoNotTrack Attribute
B) Consent Management
C) Exclusion Script

5. A marketerhas created an event confirmation email which is sent to all registration of their cooking-while- camping sessions. They use Connect to integrate into their CRM and want to update records directly when a recipient clicks the 'Confirm RSVP button.
Whichautomation solution should easily allow this action?

A) Behavioral Triggers
B) Automation Studio
C) Journey Builder

Solutions: