Salesforce MC-Con-201 exam - in .pdf

MC-Con-201 pdf
  • Exam Code: MC-Con-201
  • Exam Name: Salesforce Certified Marketing Cloud Next Consultant
  • Updated: Aug 21, 2026
  • Q & A: 0 Questions and Answers
  • PDF Price: $888.00
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  • Exam Code: MC-Con-201
  • Exam Name: Salesforce Certified Marketing Cloud Next Consultant
  • Updated: Aug 21, 2026
  • Q & A: 0 Questions and Answers
  • PDF Version + PC Test Engine + Online Test Engine
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Salesforce MC-Con-201 exam - Testing Engine

MC-Con-201 Testing Engine
  • Exam Code: MC-Con-201
  • Exam Name: Salesforce Certified Marketing Cloud Next Consultant
  • Updated: Aug 21, 2026
  • Q & A: 0 Questions and Answers
  • Software Price: $888.00
  • Testing Engine

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Salesforce MC-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Agentforce & AI Innovation11%- Marketing agents
  • 1. Content generation
    • 2. Audience segmentation
      • 3. Campaign creation
        - Conversational messaging
        • 1. Customer engagement and response handling
          • 2. Ongoing interactions across messaging channels
            - Predictive AI
            • 1. Selecting appropriate predictive AI features
              Topic 2: Consent13%- Consent banners
              • 1. Configuring consent banners on marketing landing pages and external pages
                - Consent record management
                • 1. Creating, managing, and updating consent records
                  - Platform consent objects
                  • 1. Purpose and relationships of consent objects
                    - Consent management concepts
                    • 1. Role of consent in customer engagement and compliance
                      Topic 3: Campaign Design, Flow Orchestration & Content30%- Personalization
                      • 1. Repeaters
                        • 2. AMPscript
                          • 3. Content variations
                            • 4. Merge fields
                              • 5. Handlebars
                                - Messaging data sources
                                • 1. Selecting appropriate data sources for personalized customer data
                                  - Flow orchestration
                                  • 1. Trigger conditions
                                    • 2. Flow types
                                      • 3. Flow elements and logic for business processes and messaging
                                        • 4. Flow configuration settings
                                          - Activation templates
                                          • 1. Configuring activation templates
                                            • 2. Selecting appropriate contact point values
                                              - Landing pages
                                              • 1. Components and configuration required to build landing pages
                                                Topic 4: Analytics & Performance Insights8%- Reporting and analytics
                                                • 1. Selecting pre-built dashboards for reporting requirements
                                                  - Marketing insights
                                                  • 1. Surfacing marketing data and insights across the Salesforce platform
                                                    Topic 5: Data Modeling, Identity Resolution & Segmentation25%- Data 360 consumption and entitlements
                                                    • 1. Impact of marketing automation design decisions on platform consumption and usage
                                                      • 2. Consumption-based entitlements
                                                        - CRM data ingestion and activation
                                                        • 1. Audience segmentation, activation, and content personalization
                                                          • 2. CRM objects and records
                                                            • 3. Actionable Lists
                                                              - Identity Resolution
                                                              • 1. Linking multiple data sources into a unified profile
                                                                • 2. Configuring Identity Resolution
                                                                  - Data 360 data object concepts
                                                                  • 1. Audience segmentation and content personalization
                                                                    • 2. Connecting, harmonizing, unifying, and activating customer data
                                                                      Topic 6: Platform Setup & Governance13%- Marketing Cloud Next environment setup
                                                                      • 1. Core Org Edition requirements, Data 360 provisioning, Marketing Data Kit installation, and permission sets
                                                                        - Domain authentication and authorization
                                                                        • 1. Domain authorization for branded, authenticated email delivery
                                                                          • 2. Self-service domain authentication
                                                                            - Business Units and governance
                                                                            • 1. Business Unit requirements
                                                                              • 2. Content and user governance using roles and Enhanced CMS Workspaces

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