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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. What are three metrics that video can have a huge impact on brands?
Select all that apply.
Choose ALL answers that apply.

A) Purchase Consideration
B) Brand Awareness
C) Ad Recall
D) Cost Per Click

2. You've been running campaigns for the past couple of month to increase sales by at least 2x, but results are not reaching your objective.
Your client recommends giving a 30% discount to see if that is a good incentive for potential customers to buy a new membership and generate results faster.
What strategies should you follow?
Select two that apply.
Choose ALL answers that apply.

A) You build a similar audience based on people who've checked out and run the 30% discount campaign.
B) You build a custom audience based on people who've visited blog posts related to the product in the past
45 days, and run the 30% discount campaign.
C) You build a custom audience based on people who registered, but haven't checked out, and run the 30% discount campaign.
D) You build a new saved audience to reach new potential customers and run the 30% discount campaign.

3. Your client wants to launch a new mobile application for their online store.
Their primary product is the "PhotoSnap."
With PhotoSnap, you can upload photos on their website, change the pictures with filters, and print your pictures in different sizes. Customers pay for each image they print.
The product is doing really well, so they want to improve customer's experience by introducing a new mobile app.
Which Facebook tools should they use on their mobile app?
Select all that apply.
Choose ALL answers that apply.

A) Account Kit
B) Facebook Analytics for Apps
C) Comments
D) Facebook Login
E) Stories

4. Your client has 14 stores in different cities. They are launching a new product line and would like to reach young female professionals with a 30 second video. They would like to measure the results of the campaign with ad recall lift.
What manual placement should you select for the campaign?
Select two of the following options:
Choose ALL answers that apply.

A) Instagram
B) Facebook
C) Audience Network
D) Facebook and Audience Network
E) WhatsApp

5. Which are the two bidding options that will allow your customer to predict results of their campaigns?
Select two that apply.
Choose ALL answers that apply.

A) Reach and frequency
B) Auction optimized for brand awareness
C) Auction optimized for reach
D) TRP buying
E) Auction optimized for video views

Solutions: