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NEW QUESTION # 30
You are running a video campaign for your client. The video has the following characteristics:
* Video has a length of 4 minutes
* The video has subtitles
* The video has influencers utilizing the product after 30 seconds in the video
* The video requires music in the first 10 seconds
What changes would you suggest your client to make?
(Select three that apply)
Choose ALL answers that apply.
- A. Tag influencers in the video.
- B. Change video so that it does not require sound in the beginning
- C. Take off subtitles
- D. Add thumbnail image with less than 20% text
- E. Reduce video length to 1 minute.
Answer: A,B,D
NEW QUESTION # 31
Your client wants to launch a mobile application in Colombia and India. They have a budget of $15,000 for the mobile app launch.
Below are the specifications:
- They will initially launch only for Android devices.
- The app does not work with Tablets.
- The app is geared towards younger generation below 25 years.
What targeting options would you select to reach your niche market when creating a core/saved audience?
Select all that apply.
Choose ALL answers that apply.
- A. Interests: Gamers
- B. Age with max 25 years
- C. Countries India + Colombia
- D. Mobile Device User - focused on Android
- E. Gender Male
- F. App Store Region
Answer: B,C,D
Explanation:
Explanation
For this exercise, you need the following aspects in order to segment your core/saved audience:
1. Age: you definitely want to set up age below 25 years old.
2. Mobile Device User: you need to specify Android as the primary operating system for mobile in order to target just Android users and exclude iOS users.
3. Location: you want to target the specific countries. In this case, Colombia and India in order to reach out to people in those two particular places.
You don't want to use App Store Region as an option to segment as they don't allow you to select specific countries. You are better off selecting countries and Mobile Device User to segment.
The gender and interest for this exercise are irrelevant since you don't have more info on what the mobile app is about.
NEW QUESTION # 32
You are planning on running a brand lift study for your client, what are some of the metrics you can measure through the study?
Choose only ONE best answer.
- A. Percentage point lift, cost per estimated incremental person who remembers your ads, and estimated incremental number of people who remember the ad.
- B. Percentage point lift, message association, and cost per click.
- C. Percentage point lift, message association, favorability, and cost per click.
- D. Cost per click, cost per mile, percentage point lift, and video views.
Answer: A
Explanation:
Explanation
All brand lift studies will receive the following metrics by comparing the test (exposed) versus control groups:
* Estimated # of persons - is the estimated incremental number of people who remembered seeing your ad.
* Cost per incremental person - people who remembered seeing your ad (based on your budget).
* Percentage point lift - which is the difference in the percent of people who recall seeing your ad in the exposed group versus those in the control group.
All of these metrics will also be available for message association, favorability, and purchase intent.
Below is an example:
NEW QUESTION # 33
You want to share the different campaign options you've built in the Campaign Planner with your customer.
What are some of the different ways you can share them?
Select all that apply.
Choose ALL answers that apply.
- A. You can send them the CSV file of your campaigns through email.
- B. You can send a link directly from the Campaign Planner for them to see.
- C. Send an email that includes the details of the campaigns and links to it.
- D. You can't share campaigns in the Campaign Planner.
Answer: A,B,C
Explanation:
Explanation
There are three different ways you can primarily share your campaigns with the Campaign Planner:
* Send an email that includes the major details of the Plan and links to it.
* Send a shareable link to the Plan.
* Export a CSV of the Versions of your Plan.
NEW QUESTION # 34
Why is people-based MTA attribution more effective than cookie-based last click attribution?
Choose ALL answers that apply.
- A. It enables you how well your ads works with real people
- B. It allows me to measure only Instagram attribution
- C. It provides a holistic marketing and measurement at scale
- D. It provides global cross-environment coverage.
Answer: A,C,D
Explanation:
* Real PeoplePeople-based measurement enables you to see how well your ads work with real people rather than proxies, such as cookies and device IDs. This understanding allows marketers to measure accurately across devices, publishers, browsers and in stores.
* PersistenceAdvertisers are able to leverage insights from Facebook's 1.45 billion daily, re-authenticated users, so they know they're reaching and measuring over time.1
* ScaleOur solutions provide broad, global cross-environment coverage. We're the only technology built on the insights derived from Facebook's vast community of 2.2 billion monthly active users.2
* DepthMarketers gain access to high-fidelity age, gender and geographic data to perform holistic marketing and measurement at scale.
NEW QUESTION # 35
You are running a mobile app event campaign on Facebook.
Your team is discussing how to properly set up the attribution window of the campaign.
You explain to your team what an attribution window is and how to use it.
You write on the board some key points on attribution window.
Select all bullet points that apply.
Choose ALL answers that apply.
- A. Attribution window is the number of days between the moment a person viewed or clicked an ad and then subsequently took action.
- B. Attribution window is the number of actions when a user viewed an ad and then downloaded an app.
- C. Attribution window is set to 1-day view and 28-day click.
- D. Views are called click-through attribution.
Answer: A,C
Explanation:
Explanation
The number of days between the moment a person viewed or clicked your ad and then subsequently took action is called an attribution window.
Facebook reports ad actions based on views of your ad and clicks on your ad:
* Clicks: A person clicked your ad and took action. This is called click-through attribution.
* Views: A person saw your ad, didn't click it, but took action within the attribution window. This is called view-through attribution.
By default, your attribution window is set to 1-day view and 28-day click, which means you see actions that happened 1 day after someone viewed your ad and up to 28 days after someone clicked your ad.
NEW QUESTION # 36
What tools can you use to determine if Facebook Pixel is detecting your event conversions?
(Select all that apply)
Choose ALL answers that apply.
- A. Facebook Custom Audiences
- B. Facebook Analytics Tools
- C. Facebook pixel helper
- D. Business Manager' Pixel Data Source
Answer: B,C,D
NEW QUESTION # 37
You finalize analyzing the customer base and found this additional information:
- They are married, city-dwellers between ages of 25-34, predominantly female who are interested in shopping and fashion.
- They are tech-savvy and primarily use iPhones to make online purchases.
- 2/3 of the customer base is from Los Angeles.
- 75% of women from the current customer base make on average one online purchase for apparel a month.
Knowing this information, what strategies would you do next?
Select all that apply.
Choose ALL answers that apply.
- A. Build a new core/saved audience based on married women who are interested in high-end fashion brands.
- B. Run conversion ads to the website for the new product launch to women.
- C. You should invest more than 50% of your budget in Los Angeles.
- D. Build a similar audience of 1% based on the current customer base for Los Angeles, San Francisco, and San Diego.
Answer: A,C,D
Explanation:
Explanation
It seems like the majority of the customer database are married women, between ages 25-34, who live in Los Angeles, and like fashion and shopping.
You should use this information as a baseline to build your next core audience.You should also build a similar audience based on this new information on the three cities where the stores are at: Los Angeles, San Francisco, and San Diego.
More than 66% of the customer base is in Los Angeles, so you should definitely allocate more than 50% of your budget to this market. Unless the case said it wanted to grow specific areas, you need to allocate budget according to the data in your analysis.
NEW QUESTION # 38
You are running dynamic ads for an e-commerce site and have installed the Facebook Pixel; however, you are getting a warning that the pixel is not pairing with your client's Product Catalog.
What can you do to fix this issue?
(Select three that apply)
Choose ALL answers that apply.
- A. Create a new Facebook pixel and install the new pixel on your site
- B. Go to your Business Manager and associated your pixel with the Product Catalog.
- C. You need to run dynamic ads for the pixel to detect your Product Catalog
- D. Install the Facebook pixel helper and make sure your pixel is detected
- E. Go to the Product Catalog Preference API and troubleshoot your pixel
Answer: B,D,E
NEW QUESTION # 39
What are three brand safety tools Facebook provides in order to block ads from your client from running alongside certain types of content?
Choose ALL answers that apply.
- A. Create a document using Excel or Notepad with the Facebook Page URL's you would like to block and then upload into Facebook.
- B. Block certain categories in your Ads Manager.
- C. Opt-out of certain placements in order to remove showing ads in Instant Articles, In-Stream Videos or Audience Network.
- D. Change your core audience's interests to exclude certain content categories.
Answer: A,B,C
Explanation:
Explanation
acebook offers 3 brand safety tools for blocking your ads from running alongside certain types of content within Instant Articles, Audience Network and In-Stream Video placements:
* Placement opt-out
You can opt-out from showing your ads in Instant Articles, In-Stream Video or Audience Network placements by removing any of these placements in the Edit Placements section of the ad create flow. Learn how to opt out of placements.
* Category blocking
You can prevent your ads from running next to certain categories of content by choosing the Exclude Categories option under the Edit Placements section in Ads Manager. Learn more about excluding content categories.
* Block lists
Block lists prevent your ads from running on specific websites or apps within the Audience Network, the Instant Articles of specific publishers and videos of Pages included in the Facebook in-stream placement.
Learn how to Create Block Lists.
NEW QUESTION # 40
You've created a Facebook pixel for your client through Business Manager Account. You have a role of Ad Account admin and were added to your client's Business Manager accounts.
You need to give access to your Community Manager so that they can start running remarketing campaigns.
How do request access for your Community Manager to the pixel?
(Select two that apply)
Choose ALL answers that apply.
- A. You add your Community Manager as Analyst to your client's Ad Account.
- B. You create a new Facebook pixel on your Business Manager
- C. You need to make sure your community manager has the correct access level on your client's ad account.
- D. You add your Community Manager as Admin to your client's Business Manager
- E. Your community manager should have access to all the tools since he is an analyst in your client's add account.
- F. You need to assign the ad account to your client's pixel.
Answer: C,F
NEW QUESTION # 41
What strategies should you follow to accomplish your customer's goals?
Choose only ONE best answer.
- A. Use offline events to understand purchases at the retail stores and orders made from the phone.
- B. Use website conversion tracking to see how many people purchases at the store.
- C. Use offline events from the website, and cross-reference data to measure Facebook's impact.
- D. Use Facebook pixel, and cross-reference data from customer purchases with the pixel events to see results from Facebook campaigns.
Answer: A
Explanation:
Explanation
One of the most powerful tools to measure sales at retail stores is to use Facebook offline events. With Offline Conversion Tracking, you can track when transactions occur in a physical business location and other offline channel, after people see or engage with a Facebook ad.
* Use precise timestamps, including minutes and seconds to track multiple purchases.
* Use actual transaction value to see the most accurate event values on a dashboard.
* Use Order ID's or item number to include multiple items within a single transaction.
So the best strategy is to use offline events to better understand how Facebook marketing campaigns affect the retail stores.
NEW QUESTION # 42
Which of the following statements is true about in-stream video placement?
Choose only ONE best answer.
- A. Videos on Facebook and Audience Network in-stream placement together can be up to 90 seconds.
- B. Videos on Audience Network only in-stream placement must have at least 5 seconds.
- C. Videos running on Audience Network only in-stream placement can be up to 180 seconds.
- D. Videos running on Facebook only in-stream placement can be up to 45 seconds.
- E. Videos running on Facebook-only placement can be up to 90 seconds.
Answer: B
Explanation:
Explanation
Facebook in-stream:
* Video length: 5-15 seconds
* Objective: Video views, Reach, Brand awareness, and Post engagement
* Aspect ratio: Vertical (up to 9:16), Square (1:1), landscape (16:9)
Audience Network in-stream:
* Video length: 5-120 seconds when automatic placements is selected, 5-30 seconds when selecting in-stream placements on their own
* Objective (with automatic placements): Video views, Reach, Brand awareness, Post engagement, Conversions, Traffic, App installs, and Product catalog sales
* Objective (on its own): Video views
* Aspect ratio: Square (1:1) or landscape (16:9)
Facebook and Audience Network in-stream together:
* Video length: 5-15 seconds
* Objective: Video views
* Aspect ratio: Square (1:1) or landscape (16:9)
NEW QUESTION # 43
Which strategy should you recommend to meet the client's goals?
Choose only ONE best answer.
- A. Custom audiences and Lookalike audiences.
- B. Custom Audiences and Carousel.
- C. Audience Network and Custom Audiences.
- D. Interest and lookalike audiences.
Answer: A
Explanation:
Explanation
Every time you work with a new client, your best audiences will always be Custom Audiences and Lookalike Audiences.
For physical locations, you want to re-market to existing customer databases.You want to use a custom audience of people who have already bought at the store to promote re-purchases.
You then want to use this database and use a similar/lookalike audience so that you can bring new potential customers over. Because you are using Facebook offline events, you can even segment people based on long-term value of sales.
The last audience you should be using is a saved/core audience, but you should always start with the other two first.
NEW QUESTION # 44
Your client requests want to run in-stream videos ads as a new strategy for their brand. They would like to run a 45 second video content (1:1 aspect ratio) through Facebook and Audience Network automatically as placement.
They are concerned that their video is not shown on gambling websites or dating applications.
What are four recommendations you would suggest to your client?
Choose ALL answers that apply.
- A. Select reach objective to optimize delivery.
- B. Shorten the video length to 15 seconds in order to run both placements.
- C. Select video views objective in order to run on both placements.
- D. Switch the video aspect ratio from 1:1 to 16:9 for best delivery.
- E. Shorten the video length to 20 seconds in order to run on both placements.
- F. Make sure video has sound
Answer: B,C,D,F
Explanation:
Explanation
Additional explanation info and readings
In-stream video ads are:
* Mid-roll on Facebook and pre or mid-roll on Audience Network.
* Automatically sound-on when the viewer is already watching with the sound on.
* 5-15 seconds in duration on Facebook and up to 120 seconds in Audience Network.
* Non-skippable, resulting in high completion rates.
* Available for the Video Views, Brand Awareness, Reach, and Post Engagement ad objectives.
* Available as a separate, standalone placement or can be delivered along with other placements, like Facebook Feeds and Instant Articles.
* Supportive of all targeting options.
Facebook in-stream
* Video length: 5-15 seconds
* Objective: Video views, reach, brand awareness or post engagement
* Aspect ratio: Vertical (up to 9:16), Square (1:1), landscape (16:9)
Audience Network in-stream
* Video length: 5-120 seconds when automatic placements is selected, 5-30 seconds when selecting in-stream placements on their own
* Objectives when using automatic placements: Video views, reach, brand awareness, post engagement, conversions, traffic, app installs, catalog sales when using automatic placements
* Objective when using on its own or with Facebook in-stream video: Video views
* Aspect ratio: Square (1:1) or landscape (16:9). Note: landscape is recommended for best delivery Facebook and Audience Network in-stream together
* Video length: 5-15 seconds
* Objective: Video views
* Aspect ratio: Square (1:1) or landscape (16:9). : landscape is recommended for best delivery If you choose to use automatic placements, you can choose any of the following objectives:
* Video views
* Reach
* Brand awareness
* Post engagement
Brand Safety
Advertisers can block the following categories:
* Dating
* Debated social issues
* Gambling
* Mature
* Tragedy and conflict
Key takeaways
* In-stream videos can help you boost your brand with longer video views.
* New campaigns using Automatic Placements with the Video views, Brand awareness, Reach, or Engagement (Post) objectives will include in-stream.
* To add in-stream videos to existing campaigns, use "Edit Placements" and ensure the in-stream video boxes are checked (under Facebook and Audience Network).
* Advertisers have the option to select in-stream video as a standalone placement for Feed or for Audience Network, or they can optimize across all available placements.
* Pre-campaign transparency, category blocking, block lists, and placement controls can all help
* advertisers ensure brand safety.
* In ads reporting, advertisers can see performance for video ads delivering in-stream separately from other placements..
NEW QUESTION # 45
You are running a raffle for one of your clients who runs a tour operator. They are offering a limited free weeklong vacation family package to China.
The total value of the package is of $8,000.
Your community manager runs a video ad (boosted post) promoting the raffle with the following titles and subtitles:
* Title: Like our Page to automatically enter the raffle for a free trip to China
* Subtitle: Like this ad to see the video and enter the raffle
* After 2 hours of running the ad, you get a notification that Facebook rejected your ad.
What changes do you need to do to re-run the ad?
Select all that apply.
Choose ALL answers that apply.
- A. Facebook does not allow you to request people to like a video to enter a raffle. You should change the subtitle to "Enter the raffle for a free trip to China."
- B. You should just change the image in the current post on your Fan Page and re-activate the ad.
- C. You should hide the current post and post a new video with the new titles.
- D. You should change the title so that it does not require people to like your client's Fan Page.
Answer: A,C,D
Explanation:
Explanation
It's within Facebook policies that it is unacceptable to run ads with the following texts:
* "Like our organization's Page to show your support for X."
* "Click 'Like' if you agree."
* "Like this ad to see the video."
* "Like our Page to automatically enter our raffle."
The following texts are acceptable:
* "Click 'Like' to connect with X."
* "Like our Page to receive updates, news, deals, etc."
* "Like John's Page to show your support."
Therefore, you need to change both the copy/text in your title and subtitle. Keep in mind that once you have boosted a post on your Fan Page, you can't make modifications. So you should hide the current one with the mistake and re-post the new video with the correct text.
NEW QUESTION # 46
You've installed the ViewContent event on the blog, but your client now wants you to categorize the individual blog posts with a category.
How could you use Facebook Pixel to categorize each blog post?
Choose only ONE best answer.
- A. You have to create additional events in order to categorize each blog post.
- B. You have to use Facebook pixel parameters in order to categorize each blog post.
- C. It is not possible to do what your client is requesting.
Answer: B
Explanation:
Explanation
To categorize each blog post, you will have to use Facebook pixel parameters.
In this case, you will create a parameter under the name "category." This category will have the three choices of blog categories.
Your final ViewContent event should look like this:
<script>
fbq('track', 'ViewContent', {
category: weight_loss,
});
</script>
Below is a description of all the parameters you can use:
For more detailed information you can view the following Facebook for developers post: https://developers.facebook.com/docs/ads-for-websites/pixel-events/v2.11
NEW QUESTION # 47
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