[2022] New AD0-E406 exam dumps Use Updated Adobe Exam
Verified AD0-E406 Dumps Q&As - AD0-E406 Test Engine with Correct Answers
Adobe AD0-E406 Exam Syllabus Topics:
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NEW QUESTION 40
An organization ran a test with Adobe Anal/tics as a reporting source. The activity design further enhances a very popular filtering feature on their site. When carrying out an early analysis of the results, they noticed that it is not performing as well as expected.
What should they do to determine if this is due to novelty effect?
- A. Find a metric that is impacted positively by the change, and make this the primary metric.
- B. Segment the results by new and returning visitors, and compare their usage.
- C. Alter the traffic distribution to reduce the volume of traffic to the underperforming experience.
Answer: A
NEW QUESTION 41
An e- com me tee company wants to test a new layout on a product page.
To write a clear, concise hypothesis, which two questions should be asked? (Choose two.)
- A. Will any new products be added soon?
- B. What is the reason for running this test?
- C. How will success be measured?
- D. What is the current conversion rate?
Answer: B,D
NEW QUESTION 42
What is one characteristic of strong success metrics?
- A. They must be relevant to many use cases across the optimization program.
- B. They must represent the very next step in the conversion funnel so that we can confidently trace cause to effect.
- C. They must take into account the specific business objectives of each test.
Answer: B
NEW QUESTION 43
In Adobe Target, at which point does a visitor qualify for an audience In reporting?
- A. It depends on the metrics
- B. Activity Entry
- C. Activity Conversion
Answer: A
NEW QUESTION 44
A media site wants to maximize static advertisement profits on the ads that ate shown at the top of their article pages. Which metric should they focus on improving?
- A. Pages Pet Visit
- B. Time Spent Per Visit
- C. Bounce Rate
Answer: C
NEW QUESTION 45
On which channel can Adobe Target Visual Experience Composer (VEC) be used to create experiences?
- A. Internet of Things devices
- B. Website
- C. Email
Answer: A
NEW QUESTION 46
A client is exploring locations in an Multivariate test (MVT) activity report. Location names are shown as location I.
location 2, location 3. etc, but the client cannot remember what the locations refer to in the MVT activity.
What can the client do to resolve this issue?
- A. Rename each location in the MVT activity report.
- B. Edit the activity, and rename each location in the Experiences step.
- C. Edit the activity, and rename each location in the Goals and Settings step.
Answer: A
NEW QUESTION 47
The product team wants to determine whether a 'viewed also viewed'' or bought also bought'' Recommendations logic would drive product views.
What is the correct way to test both Recommendations Criteria?
- A. Create a new Recommendations activity, and in the Targeting page change the Control traffic allocation to 50%.
- B. Create a new Recommendations activity, and in the Experiences page pop-up select the two Criteria.
- C. Create a new A/B test activity, and in the Targeting page select the two Criteria.
Answer: A
NEW QUESTION 48
An Multivariate test has been running for a couple of weeks, but there is no data shown in the activity report. Which two steps should be recommended to troubleshoot the issue with the activity? (Choose two.)
- A. Duplicate the activity and delete the first one with an issue.
- B. Diagnose activity audience qualification using debugging tools.
- C. Validate if goals and settings of the activity are set properly.
- D. Enable Adobe Analytics for Target to check corresponding activity reports.
Answer: B,C
NEW QUESTION 49
Which two pages of the Visual Experience Composer three-step guided workflow allows an Adobe Target Business Practitioner to change the audience targeting of an activity? (Choose two.)
- A. Targeting
- B. Setup
- C. Preferences
- D. Experiences
Answer: A,D
NEW QUESTION 50
After adding styling properties to a headline element using the CSS Editor and saving an experience, the Adobe Target Business Practitioner was asked to edit the styling changes and only keep a modification that was made to change the color.
How can this task be done in the Visual Experience Composer?
- A. Edit the CSS style sheet of the site to add a new class for the headline.
- B. Navigate to the Modifications panel and delete the unrequired Actions.
- C. Select the headline. Edit > Text/HTML and change the text color.
Answer: A
NEW QUESTION 51
An airline company wants to deliver different personalized offers for its desktop and mobile phone customers. An Adobe Target Business Practitioner must define target audience for this requirement.
Which audience criteria should be recommended for this activity?
- A. Desktop audience rule: "Is Mobile Device = False" Mobile audience rule: "Is Mobile Device = True"
- B. Desktop audience rule: "Is Mobile Device = False" Mobile audience rule: "Is Mobile Phone = True''
- C. Desktop audience rule: "Is Mobile Device = True" Mobile audience rule: "Is Mobile Phone - True"
Answer: A
NEW QUESTION 52
Which two statements are true when describing Automated Personalization (Choose two.)
- A. The model is always ''spending'' a small fraction of traffic to continue learning.
- B. The underlying models are re-built every hour using the latest visitor behavior data.
- C. A visit is eligible for a new experience upon each page view.
- D. Target automatically users all Adobe Experience Cloud shared audience to build the personalization models.
Answer: B,D
NEW QUESTION 53
Why must primary and secondary success metrics be determined pre-test and not chosen or adjusted after activation? (Choose two.)
- A. so that "days to complete test" can be estimated pre-test
- B. to minimize risk of biased metric selection
- C. so that "Conversion Rate of Alternative" can be estimated pre-test
- D. because it is not possible to change your primary goal after the test has started
Answer: B,C
NEW QUESTION 54
When running a test the marketing manager sees that the test has reached a confidence level of 87% and has a 4.2% lift Excited for the success. The manager wants to stop the test accept the results, and move on to a new test.
What advice should be given to the manage! about ending the test at this point?
- A. Stop the test because there is a strong evidence that there is a difference m conversion
- B. Let the test run because there is sufficient evidence that there is a difference in conversion
- C. Let the test run because there is weak evidence that there is a difference rates.
Answer: B
NEW QUESTION 55
What is the main purpose of the Preview functionality within the Visual Experience Composer when creating a Multivariate test activity?
- A. To visualize the different combinations and decide which ones to include/exclude in the experiment
- B. To determine if the activity will get enough traffic providing a hypothetical duration, estimated visitors, and the typical conversion rate
- C. To visualize the different combinations and decide whether to use the Full Factional or Fractional Factorial algorithm for traffic allocation
Answer: B
NEW QUESTION 56
An Adobe Target Business Practitioner activated a new Experience Targeting activity, which is designed to show different Experiences to two Audiences based on custom profile parameters. After two days of execution, no traffic has been recorded m the reports.
What approach should be used to debug the implementation?
- A. Clear cookies and cache of the browser, navigate to the activity page and use a privacy-tool browser extension to check the execution of the Adobe Target pixel.
- B. Meet the different qualification conditions and use the web browser console, through the Network panel, to check that the custom profile parameter value changes accordingly.
- C. Use the Experience Cloud Debugger to verify that the traffic allocation for the activity is correctly set to 50% for each Experience.
Answer: A
NEW QUESTION 57
Match the strategic question to the relevant component within a Recommendations activity.
Answer:
Explanation:
NEW QUESTION 58
There is a warning message in the Visual Experience Composer (VEC) for an activity which went live two weeks ago. What is the most probable reason for the warning message?
- A. A new plugin was added to website which is not supported by Adobe Target.
- B. The Profile Script is outdated and causing issues in the VEC.
- C. The structure of the page has changed since activity was created.
Answer: A
NEW QUESTION 59
Which option should an Adobe Target Business Practitioner recommend between Adobe Analytics and Adobe Target as the Reporting Source for an Activity?
- A. Analytics is the recommended option, because it achieves one single source of data.
- B. Target is the recommended option, since the reporting data is available within 4 minutes.
- C. The recommended option depends on the specific reporting requirements.
Answer: A
NEW QUESTION 60
When testing Experience B in an A/B Activity with a QA link, the analyst does not see the targeted content for Experience B.
What could be the reason?
- A. The Activity is live, so the QA link does not show content for Experience B, because it would invalidate reporting data.
- B. The "Match Audience Rules to See Experiences" setting is enabled, and the analyst does not qualify for Experience B.
- C. The Activity is not live, so the QA link does not show content for Experience B, because the Activity is currently being edited.
Answer: C
NEW QUESTION 61
One of the distribution centers for an eCommerce site is down and the marketing team wants to display a message on the homepage to let customers know that shipping will be delayed.
What is the best way to create an activity that will target only the affected zip codes?
- A. Create an A/B test, then create a custom audience for the test experience and make a rule in Geo with the list of zip codes. Divert 100% of traffic to the test experience.
- B. Create an XT activity, then create a custom audience and make a rule in Geo with the list of zip codes.
- C. Create an A/B test, then create a custom audience for the test experience and make a rule in Geo with the list of zip codes.
Answer: B
NEW QUESTION 62
A Target Business Practitioner (BP) is creating an Audience in a new installation of Target Standard. The BP wants to include users who entered a site on a specific URL.
Which type of audience rule should the BP use?
- A. Site Pages
- B. Traffic Sources
- C. Target Library
Answer: C
NEW QUESTION 63
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