[Jan 05, 2022] Dumps Collection AD0-E406 Test Engine Dumps Training With 70 Questions
Adobe AD0-E406 Dumps - 100% Cover Real Exam Questions
NEW QUESTION 34
One of the distribution centers for an eCommerce site is down and the marketing team wants to display a message on the homepage to let customers know that shipping will be delayed.
What is the best way to create an activity that will target only the affected zip codes?
- A. Create an A/B test, then create a custom audience for the test experience and make a rule in Geo with the list of zip codes. Divert 100% of traffic to the test experience.
- B. Create an XT activity, then create a custom audience and make a rule in Geo with the list of zip codes.
- C. Create an A/B test, then create a custom audience for the test experience and make a rule in Geo with the list of zip codes.
Answer: B
NEW QUESTION 35
As part of a large scale marketing campaign, an activity must run for 10 days. It will start at 3:00 am on a specific date and end 10 days later at 3:00 am. What is the easiest way to ensure this activity starts and ends automatically?
- A. Add a Time Frame audience rule.
- B. Trigger an alert and activate.
- C. Schedule a duration and activate.
Answer: C
NEW QUESTION 36
In which two channels must Target Form-Based Experience Composer be used? (Choose two.)
- A. Single-page application
- B. Emails
- C. Post login pages
- D. Kiosks
Answer: A,B
NEW QUESTION 37
When using the traffic estimator in an Multivariate test, which two things can be done if there is not sufficient traffic for the activity? (Choose two.)
- A. Increase the duration of the test.
- B. Reduce the number of combinations of offers and the number of locations.
- C. Increase the number of combinations of offers and the number of locations.
- D. Reduce the duration of the test.
Answer: A,B
NEW QUESTION 38
The product team wants to determine whether a 'viewed also viewed'' or bought also bought'' Recommendations logic would drive product views.
What is the correct way to test both Recommendations Criteria?
- A. Create a new Recommendations activity, and in the Targeting page change the Control traffic allocation to 50%.
- B. Create a new Recommendations activity, and in the Experiences page pop-up select the two Criteria.
- C. Create a new A/B test activity, and in the Targeting page select the two Criteria.
Answer: A
NEW QUESTION 39
An employee within an organization that does not have access to Adobe Target wants to preview experience using the QA URL before the activity is activated.
What is the minimum permission level required to completed this task?
- A. No access is required
- B. Observer access
- C. Approver access
Answer: C
NEW QUESTION 40
The optimization team is planning their next 3-month experimentation roadmap for the homepage. They have the following candidates:
A - 8 weeks to build, another estimated A weeks to complete (run), and a projected 20% lift in conversion rate. B - 5 weeks to build, another estimated 7 weeks to complete (run), and a projected 25% lift in conversion rate. C - 5 weeks to build another estimated 3 weeks to complete (run), and a projected 15% lift in conversion rate. D - Requires no development team resource, an estimated 7 weeks to complete (run), and a projected 10% lift in conversion rate.
Providing all the estimations are correct and the development team can only build one test at a time, how should they plan their roadmap?
- A. Run D then C
- B. Run B
- C. Run D then A.
Answer: A
NEW QUESTION 41
An activity should be exposed to visitors who have viewed at least three products within a single category. There is a profile script that sets user.3pvs for visitors that qualify.
How should the Adobe Target Business Practitioner make sure that the profile script is properly qualifying visitors who have viewed at least three products?
- A. Create audience with user.3pvs and a QA query parameter, then attempt to qualify via preview links.
- B. Create audience with user.3pvs and a QA query parameter, then attempt to qualify by browsing the site.
- C. Create audience with QA query parameter, then attempt to qualify by browsing the site.
Answer: A
NEW QUESTION 42
A Target Business Practitioner (BP) is creating an Audience in a new installation of Target Standard. The BP wants to include users who entered a site on a specific URL.
Which type of audience rule should the BP use?
- A. Site Pages
- B. Traffic Sources
- C. Target Library
Answer: C
NEW QUESTION 43
An entertainment site is running an Experience targeting activity audiences by geographic locations. An entrant France saw Exp A.
The following day. They traveled to California (in the U.S) and visited site. Based on the following allocation which Experience would they see?
- A. Experience D
- B. Experience C
- C. Experience A
- D. Experience B
Answer: B
NEW QUESTION 44
A company has been using Adobe Anal/tics for thtee years to monitor website Key Performance Indicators (KPI) and is now considering using Adobe Target to report on activities.
In which two cases should an Adobe Target Business Practitioner suggest utilizing Adobe Analytics as the reporting source for Target activities? (Choose two.)
- A. If the main requirement is to be able to collect data in real-time
- B. If the existing Adobe Analytics implementation already collects all the required data
- C. If an Adobe Target "clicked an element" success metric is required
- D. When it is mandatory to have a single source of data
Answer: B,C
NEW QUESTION 45
Which two options describe the purpose of any secondary success metric? (Choose two.)
- A. Ensure that primary success metric gain is not at the cost of secondary metrics.
- B. These metrics are only used to evaluate which audiences best respond to experiences.
- C. These metrics are only used to measure time on site and primary metrics.
- D. Give additional understanding to interpret gains/losses of primary success metric.
Answer: B,D
NEW QUESTION 46
What is the main purpose of the Preview functionality within the Visual Experience Composer when creating a Multivariate test activity?
- A. To visualize the different combinations and decide which ones to include/exclude in the experiment
- B. To determine if the activity will get enough traffic providing a hypothetical duration, estimated visitors, and the typical conversion rate
- C. To visualize the different combinations and decide whether to use the Full Factional or Fractional Factorial algorithm for traffic allocation
Answer: B
NEW QUESTION 47
In Adobe Target, at which point does a visitor qualify for an audience In reporting?
- A. It depends on the metrics
- B. Activity Entry
- C. Activity Conversion
Answer: A
NEW QUESTION 48
The optimization team at an e-commerce company recently learned that if the company does not sell a large proportion of its discontinued products, the company will incur an accounting charge that will materially affect the company's quarterly earnings.
The discontinued products are sold at a discount on a separate website and domain that currently do not have Adobe Analytics or Adobe Target. The e-commerce website does have Adobe Analytics and Adobe Target.
The optimization team decides to run an experiment to promote the discontinued products website. They add a "SALE1' link to the e-commerce website's main navigation. The "SALE* link also links to the discontinued products website.
The optimization team wants to use an A/B test to see if adding this new link to the e-commerce site's main navigation causes visitors to visit the discontinued products website.
What should be the goal of the A/B test on the main website?
- A. Increase Revenue Per Visitor (RPV).
- B. Increase 'SALE" link clicks.
- C. Increase Thank You pages visited.
Answer: A
NEW QUESTION 49
A client is exploring locations in an Multivariate test (MVT) activity report. Location names are shown as location I.
location 2, location 3. etc, but the client cannot remember what the locations refer to in the MVT activity.
What can the client do to resolve this issue?
- A. Rename each location in the MVT activity report.
- B. Edit the activity, and rename each location in the Experiences step.
- C. Edit the activity, and rename each location in the Goals and Settings step.
Answer: A
NEW QUESTION 50
Which statement is true for all Experience Targeting activities?
- A. Experience targeting affects a single page of a visitor experience.
- B. Targeting rules are evaluated in top-to-bottom order.
- C. All activities are built using the Visual Experience Composer.
Answer: A
NEW QUESTION 51
Three weeks after activation of an A/B activity with four experiences (A. B, C. D} using Auto-allocate, it was observed that Experience C is receiving 1 % of traffic. To speed up the process of determining a winner of the test, what is a best practice for an Adobe Target Business Practitioner to follow?
- A. Do nothing. Auto-allocate will do this.
- B. Deactivate the activity and create a new one with only A. B, D experiences.
- C. Switch the test to manual allocation and allocate 0% of traffic to Experience C.
Answer: B
NEW QUESTION 52
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