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Salesforce Marketing-Cloud-Administrator certification is a coveted certification for those who want to become a certified Salesforce Marketing Cloud Administrator. Salesforce Certified Marketing Cloud Administrator Exam certification is designed for professionals who have experience in managing and administering Salesforce Marketing Cloud. Marketing-Cloud-Administrator exam tests the knowledge and skills required to configure and manage the Marketing Cloud platform, create and manage data extensions, and create and manage email campaigns.
NEW QUESTION # 68
A Marketing Cloud admin has been asked to update their Marketing cloud SFTP password.
Where in setup could they accomplish this task?
- A. Data management
- B. Feature Settings
- C. Company Settings
- D. Security
Answer: A
NEW QUESTION # 69
Which three statements should be considered before using Goals in Journey Builder?
Choose 3 answers
- A. Contacts are evaluated against the goal after a wait activity.
- B. Each contact is assigned an individual goal.
- C. Goal target statistics are stored in a data extension.
- D. Goals can act as exit criteria.
- E. Goals are created to evaluate journey performance.
Answer: A,D,E
NEW QUESTION # 70
A customer wants Sales Cloud users to create and send Marketing Cloud emails. Which two recommendations should the consultant make?
Choose 2 answers
- A. Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user.
- B. The consultant should enable deep linking in Marketing Cloud Connect configuration.
- C. Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role Hierarchy.
- D. The consultant should enable the Create Email feature on the user Profile in the Sales Cloud.
Answer: A,B
NEW QUESTION # 71
A customer wants to automate a series of three emails as part of a Membership Renewaldrip campaign. Email
#1 will be sent one month prior to the member's renewal date. Email #2 will be sent one week prior to the member's renewal date. Email #3 will be sent on the member's renewal date. A master audience is updated in real time via the API.Which steps should be included in the customer's automation?
- A. Import File Activity > three Filter Activities > three Send Activities to the filtered audiences.
- B. Three Send Activities to the master data extension.
- C. Import File Activity > three Send Activities to the master data extension.
- D. Three Filter Activities > three Send Activities to the filtered audiences.
Answer: D
NEW QUESTION # 72
A Marketing Cloud admin is setting up Northern Trail Outfitter's newest business units and several users to assign to the new business units.
How would the admin assign users to the business units?
- A. Give permissions to users at top-level account to assign their own business units.
- B. Re-import the users to update their assigned business units
- C. Search for the individual user, select their name and click Edit Business Units.
- D. Search for the individual user, select their name, and click Manage Business Units.
Answer: D
Explanation:
Explanation
To assign users to the business units, the admin should search for the individual user, select their name, and click Manage Business Units. This will allow the admin to select which business units the user can access and what role they have in each business unit. The Edit Business Units option is not available for users
NEW QUESTION # 73
Northern Trail Outfitters was given a set of requirements from their governance team to protect against misuse of customer data. One item mandated Marketing Cloud users should NOT be able to export data without approval from the governance team, however, users should still be able to view data within the system.
Which feature would allow compliance with this requirement?
- A. Audit Trail
- B. Export Email Allowlist
- C. Identity Verification
- D. IP Allowlist
Answer: B
Explanation:
Explanation
The Export Email Allowlist feature allows the admin to specify a list of email addresses that are authorized to receive data exports from Marketing Cloud. This feature can help protect against misuse of customer data by preventing unauthorized users from exporting data without approval. The other features do not directly address the requirement of restricting data exports.
NEW QUESTION # 74
Northern Trail Outfitters wants to send a custom survey to customers asking about their experience following a recent purchase.
Which feature should be used to create a survey form?
- A. Profile Center
- B. Content Builder
- C. Smart Capture
- D. MobileConnect
Answer: C
NEW QUESTION # 75
A publishing company has presented the following:
* A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days.
* A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical.
* The customer's expiration date is included in the data file.
What component should the customer's solution include?
Choose 3 answers
- A. Triggered Send
- B. Automation StudioTerm
- C. Data Filter
- D. Suppression list
- E. Template-based emails
Answer: B,C,E
Explanation:
Explanation
Data Filter, Template-based emails, and Automation Studio are the components that the customer's solution should include. Data Filter is used to segment a data extension based on specific criteria, such as the customer's expiration date. Template-based emails are used to create emails with predefined layouts and content blocks that can be easily customized by a general marketing user. Automation Studio is used to automate the email sends based on a schedule or a trigger
NEW QUESTION # 76
A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be: Imported into a staging data extension. Separated into two different data extensions.
Which workflow should meet these requirements?
- A. Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
- B. Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
- C. File Drop Automation: Import File Activity > SQL Query Activity1 > SQL Query Activity 2
- D. File Drop Automation: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1
Answer: C
Explanation:
Explanation
The correct answer is C because File Drop Automation can be used to trigger an automation when a file is dropped on the SFTP, and Import File Activity and SQL Query Activities can be used to import and separate the data into different data extensions. A is incorrect because Scheduled Automation cannot check if the file is present on time. B is incorrect because Scheduled Automation cannot trigger an alert if the file is not present.
D is incorrect because Filter Activity cannot separate the data into different data extensions.
NEW QUESTION # 77
Setup Assistant provides information and resources for configuring a new Marketing Cloud account.
Which two topics does Setup Assistant cover?
Choose 2 answers
- A. Managing the Enhanced SFTP
- B. Enabling Mobile Connect
- C. Setting up the Data Structure
- D. Configuring Journey Builder
Answer: C
NEW QUESTION # 78
Northern Trail Outfitters (NTO) has decided to use Journey Builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.
Which two pieces of information would help NTO achieve this objective?
Choose 2 answers
- A. Number of items per order.
- B. Channel preference of customers.
- C. Products purchased from a competitor.
- D. Last purchase date
Answer: A,D
NEW QUESTION # 79
A marketing Cloud admin wants to ensure sensitive information needed for email sends is NOT imported and stored in Marketing cloud. What solution should they implement?
- A. Tokenized Sending
- B. Field level Encryption
- C. Transparent Data Encryption
- D. Key Management
Answer: A
NEW QUESTION # 80
Northern Trail Outfitters (NTO) uses data extensions for all of their email audiences. A customer reports they unsubscribed several week-end ago, but continue to receive NTO's daily digest at their old address. NTO's Marketing cloud Admin has confidently deleted them from present in the appropriate data extension.
What consideration could account for this behavior?
- A. Data retention settings were incorrect in the data extension.
- B. Contact Builder was not configured properly.
- C. The email address in All Subscribers is prioritized.
- D. The data extension was not configured as sendable.
Answer: C
Explanation:
Explanation
The reason why the customer continues to receive NTO's daily digest at their old address is because the email address in All Subscribers is prioritized. All Subscribers is the master list of subscribers in Marketing Cloud that stores their email address and subscription status. When NTO sends an email to a data extension, Marketing Cloud checks if the subscriber exists in All Subscribers and uses their email address and status from there. Therefore, deleting the customer from the data extension does not affect their subscription status or email address in All Subscribers. NTO's Marketing Cloud Admin should update or delete the customer from All Subscribers instead. The other options are incorrect because:
* Data retention settings were incorrect in the data extension. Data retention settings determine how long records are kept in a data extension before they are deleted or archived. However, this does not affect the subscription status or email address of subscribers in All Subscribers.
* Contact Builder was not configured properly. Contact Builder is a tool that allows NTO to manage their contacts and their attributes across different data sources. However, this does not affect the subscription status or email address of subscribers in All Subscribers.
* The data extension was not configured as sendable. A sendable data extension is one that has an email address field and a subscriber key field that can be used for sending emails. However, this does not affect the subscription status or email address of subscribers in All Subscribers.
NEW QUESTION # 81
A Marketing Cloud admin runs the Contacts Counts report and sees there are currently 500,000 contacts in their account. They have a total of 300,000 email subscribers, 200,000 synchronized contacts, and 75,000 mobile subscribers.
Why would the total contact count be less than the total number of contacts from all data sources?
- A. Only active email subscriber is counted.
- B. Mobile subscribers are not counted as contacts.
- C. There are overlapping contacts in each of the channel
- D. Synchronized contacts are only counted after sending
Answer: C
Explanation:
Explanation
There are overlapping contacts in each of the channel is why the total contact count would be less than the total number of contacts from all data sources. Contacts are unique individuals who can be reached through one or more channels in Marketing Cloud, such as email, mobile, or social. Contacts are counted based on their Contact Key, which is a unique identifier for each contact. If a contact has multiple channels associated with them, such as email and mobile, they are only counted once in the total contact count. Therefore, if there are overlapping contacts in each of the channel, the total contact count would be less than the sum of contacts from all data sources
NEW QUESTION # 82
A Marketing Cloud admin wants to ensure no one could access the API with their Marketing Cloud user credentials.
Which security setting would control this behavior?
- A. Deselect 'Enable Username and Password for Web Services'
- B. Select 'Enable Audit Trail Data Collection'
- C. Deselect 'Exclude API Users From Password Expiration'
- D. Select 'Identity Verification'
Answer: A
Explanation:
Explanation
The security setting 'Enable Username and Password for Web Services' allows users to access the API with their Marketing Cloud username and password. If this setting is deselected, users will need to use an API user or an installed package to access the API
NEW QUESTION # 83
What storage model should be used if a subscriber has more than one value for an attribute?
- A. Publication Lists
- B. Data Extensions
- C. Lists
- D. Profile Attribute
Answer: B
NEW QUESTION # 84
A new employee is hired into the role of marketing analyst. This user should have access to all tracking data in Marketing Cloud, but no access to any send activities.
Which two default User Roles should be applied to this new user which provides this access to all channels, keeping the principle of least privilege in mind?
- A. Content Creator and Marketing Cloud Viewer
- B. Analyst and Marketing Cloud Viewer
- C. Data Manager and Analyst
Answer: C
NEW QUESTION # 85
A customer wants Sales Cloud users to create and send Marketing Cloud emails. Which two recommendations should the consultant make?
Choose 2 answers
- A. The consultant should enable the Create Email feature on the user Profile in the Sales Cloud.
- B. Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user.
- C. Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role Hierarchy.
- D. The consultant should enable deep linking in Marketing Cloud Connect configuration.
Answer: A,B
Explanation:
Explanation
Each user should have a one-to-one relationship between Marketing Cloud and Sales Cloud to send emails from Sales Cloud, and the Create Email feature should be enabled on the user profile to allow users to create emails in Sales Cloud. B is incorrect because deep linking is not related to creating and sending emails from Sales Cloud. D is incorrect because Sales Cloud users do not need to have System Administrator Profile and a Role at the top of the Role Hierarchy to send emails from Sales Cloud.
NEW QUESTION # 86
A Marketing Cloud Admin has noticed a File Drop Automation has been failing on the import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer_import_. The import is configured to look for a file named customer_import_%%Year%%%%Month%%%%Day%%.csv, however, the admin notices the filenames include seconds and milliseconds.
How should the admin fix the issue?
- A. Use %%FILENAME_FROM_TRIGGER%% in the import File Activity
- B. Make sure the file is placed on the correct subfolder within the SFTP
- C. Make sure the filename has a date stamp to avoid duplication
- D. Use the exact filename used for the trigger in the import File Activity
Answer: A
Explanation:
Explanation
When using a filename pattern for a File Drop Automation trigger, the import File Activity should use
%%FILENAME_FROM_TRIGGER%% as the file name. This ensures that the import activity will use the same file name as the trigger, regardless of the date stamp or other variations
NEW QUESTION # 87
Which three considerations should be made when setting up Distributed Marketing?
Choose 3 answers
- A. Messages can be sent to Contacts, Leads, and Person Accounts.
- B. A journey can be connected to one or more Campaigns.
- C. Business users can select any email at the time of sending.
- D. Default options can be set up for the greeting in the email.
- E. The DM administrator Profile is required to access Distributed Marketing.
Answer: A,B,D
Explanation:
Explanation
When setting up Distributed Marketing, the admin should consider the following:
* Default options can be set up for the greeting in the email2. This allows the admin to define how the email will address the recipient, such as by first name, last name, or salutation2.
* A journey can be connected to one or more Campaigns2. This allows the admin to associate a journey with a Salesforce object, such as an opportunity or a case, and trigger personalized messages based on the Campaign status2.
* Messages can be sent to Contacts, Leads, and Person Accounts2. These are the supported recipient types for Distributed Marketing messages2. The other options are incorrect because:
* Business users cannot select any email at the time of sending2. They can only select from the pre-approved emails that are configured by the admin in Marketing Cloud2.
* The DM administrator Profile is not required to access Distributed Marketing2. The admin can use any Profile that has the appropriate permissions and settings for Distributed Marketing
NEW QUESTION # 88
While setting up marketing Cloud Connect, a marketing cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message:
Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud User. Contact your system administrator.
The admin notices the Marketing cloud for AppExchange Admin option is selected when looking for the user settings.
What action should correct the issue?
- A. Apply the marketing Cloud for AppExchange User option as well
- B. Apply the appropriate user mappings in the CRM configuration.
- C. Reset all user passwords to force new tokens
- D. Apply the Administrator and Marketing Cloud Administrator permission sets to user.
Answer: B
NEW QUESTION # 89
A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following: They currently have 3 million customers. They email customers twice a week with no known deliverability issues. Their contract includes one Sender Authentication Package (SAP).
Which two responses articulate proper IP warming? Choose 2 answers
- A. IP ramp -up takes four to six weeks to be able to fully send to all 3 million customers.
- B. IP ramp -up can be bypassed, given their historical lack of deliverability issues.
- C. IP ramp -up is important to establish a positive sender reputation.
- D. IP ramp -up can be accelerated by migrating to pre -warmed IP addresses.
Answer: A,C
NEW QUESTION # 90
Northern Trail Outfitters is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North American Business Units.
What two roles, custom or standard, could be assigned to this user to meet the requirement?
Choose 2 answers
- A. Marketing Cloud Regional or Local Administrator
- B. Marketing Cloud Channel Manager
- C. Marketing Cloud Email Marketing Manager
- D. Marketing Cloud Administrator
Answer: A,C
Explanation:
Explanation
Marketing Cloud Email Marketing Manager and Marketing Cloud Regional or Local Administrator are two roles, custom or standard, that could be assigned to this user to meet the requirement. Marketing Cloud Email Marketing Manager is a standard role that grants access to Email Studio and its features, such as creating and sending emails, managing subscribers, and tracking email performance. Marketing Cloud Regional or Local Administrator is a custom role that grants access to all business units within a specific region or location, such as North America
NEW QUESTION # 91
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