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Facebook Certified media buying professional Sample Questions:

1. You have a client's customer database with 500,000 entries from the past 5 years.
Here is the list of information you have for each entry:
- Email
- Phone Number
- Age
- Value
- Currency
- Customer Lifetime Value
The client wants you to build a lookalike audience based on customers who have profited the most during a specific timeframe. Customers usually stay with your client for 2 years.
What data do you need from the entries, and what type of audience would you build for this exercise?
Choose only ONE best answer.

A) You should upload all of the information from customers. You can then build a custom audience with the entire database. With this database then build a similar audience to target the most profitable customers.
B) You would need the email, age, and customer lifetime value. With this information, you could upload a custom audience and market to them.
C) You would need the email, phone number, and value. With this information, you could build a value-based lookalike audience.
D) You first need to segment the database based on the Customer Lifetime Value. With this data segmented, you should then build a custom audience and then use this as a seed audience to build a similar one optimized for similarity.
E) You would need the email, age, and customer lifetime value. With this information, you could build a value-based lookalike audience optimized for reach.

2. When should you migrate a Fan Page into Business Manager?
(Select 3 that apply)
Choose ALL answers that apply.

A) Your business has a marketing team
B) You need to keep your business assets secure
C) You want to control your Fan Page through your personal Facebook account
D) You use a vendor.

3. Your client in France would like for you to run a post engagement campaign for 10 days. They've allocated
$40 budget and want for their campaigns to spend their budget consistently for the 10 day period.
What changes does your client need to make to comply with Facebook requirements and meet their needs?
Choose only ONE best answer.

A) Post engagement objective campaigns need a minimum of $4 a day.
B) You need to increase the budget to $50 in order to optimize for daily budget.
C) You should increase lifetime budget to $75 in order to meet minimum requirements.
D) There is no need to make any changes to their campaign.

4. You are measuring the campaign effects for: the Store campaigns and offline events metrics.
What metrics should you measure for the Store Visit campaigns?
Select all that apply.
Choose ALL answers that apply.

A) CPM
B) Impression
C) Reach
D) Revenue per user
E) CPC
F) Avg. Order Per User

5. You are running conversion ads to an inexpensive $0.99 mobile phone app.
You've been running app install ads for some time now, and have been getting 105 downloads of the $0.99 mobile app every two weeks.
You talk with your team, and there is a huge discussion on how to properly set up attribution windows, and whether there is enough data to run conversion ads for the mobile app.
What recommendations do you give your team?
Select all that apply.
Choose ALL answers that apply.

A) You should set up a 1 day after view and 7 days after a click attribution window.
B) You should set up a 1 day after a view and 1 day after a click attribution window.
C) You should set up a 1 day after a click attribution window.
D) There are 105 conversions every two weeks, so this number meets the minimum requirement of conversions by Facebook.

Solutions: